01 / WASTED AD SPEND
The ROAS doesn't add up
You're running ads but the return doesn't justify the cost. It feels like guesswork — because, without a system, it is.
Shopify DTC Growth Partner
Your product is proven. Your ads aren't working. Let's fix that.
We help Shopify founders build the paid acquisition and email engine their brand deserves — and generate an average of $121K in additional online revenue in the first 12 months.
No commitment. No fluff. Just a straight conversation about what's holding your growth back.
40+
Founder-led Shopify brands
$121K
Avg. revenue added in year one
12mo
From broken to bulletproof
Trusted by 40+ founder-led Shopify brands
Wear It Proud
bel & bow
Grounded Kiwi
Kōrure
Milly's
Jens Hansen
From New Zealand to the world.
The Problem
Sound familiar?
You've got a product people love. You might even have organic sales or a bit of word-of-mouth. But every time you try to scale with paid ads — Meta, Google — the numbers don't add up. The spend goes up. The returns don't follow.
Meanwhile, your email list is sitting there half-used. Your Klaviyo flows are incomplete. And you're not really sure which part of your marketing is working and which part is quietly draining your budget.
You're not doing it wrong. You're just missing a system.
02 / UNDERBUILT EMAIL
Revenue leaks every day
Klaviyo is connected but the flows are incomplete. Revenue slips through every abandoned cart and lapsed customer.
03 / TRAFFIC THAT STALLS
Visitors leave without buying
People are visiting your store but leaving without buying. Your product is good enough — your funnel isn't.
How We Work
A proven path from broken to bulletproof.
Our Bottleneck Framework™ finds the exact constraints holding your growth back — then we fix them, systematically.
The Bottleneck Framework™
STEP 01
Find the leaks
Before we touch your ad account or email platform, we do the work most agencies skip — a comprehensive audit across paid, email, and store to find exactly where revenue leaks. No guesswork. Just a prioritised plan.
STEP 02
Fix the leaks
We get to work on the constraints we uncovered — rebuilding Meta campaign structure, setting up email flows properly, tightening store conversion. We implement with precision, not theory.
STEP 03
Fill the funnel
With the foundations solid, we drive high-quality traffic and engage your most likely buyers. Rapid testing cycles find what works, double down on it, and build real momentum.
STEP 04
Scale
Now we push. With a system proven to convert, we scale spend intelligently — acquiring customers at the lowest possible cost while protecting your margins. This is where your brand finally performs.
Client Results
Real outcomes. Real founders.
No vanity metrics. No cherry-picked anomalies. Here's what happens when a proven product finally gets the marketing engine it deserves.
Outdoor apparel · NZ
Base Thermals
"Pique have been more than a service provider, they've been a genuine growth partner."
+269%
Revenue YoY
+363%
Email revenue
+190%
New customers
Health foods · NZ
Little Bone Broth Co.
"We have just completed a full revamp of our Shopify ecommerce site with the team at Pique. Absolutely stoked with the results, the site looks amazing and is set up to fully maximise our sales potential and enhance the customer experience. I have dealt with other Ecommerce parters in the past but would consider Pique a level above anyone else I have used. Recommend 100%"
+46%
Sales YoY
60%
CPA improvement
+43%
Store traffic
Sporting goods · AU, NZ
Recreation Station
"Pique took our online store from something we barely thought about to the fastest-growing part of the business. They explained every decision and the numbers spoke for themselves."
+52%
ROAS
+631%
Email revenue
+26%
Conversion rate
Health foods · NZ
Good Puddings
"Working with Jared and the team at Pique has been a game changer for Good Puddings. Their support with our Meta ad management and website redevelopment has helped us better position the brand online, improve performance, and grow with much more confidence."
+251%
Revenue YoY
+302%
ROAS
+46%
Store traffic
Why Pique
Why founders choose us — and stay.
01
Shopify specialists, not generalists
We work exclusively with Shopify DTC brands. Every strategy, tool, and tactic is built for the platform you're on. No generic playbooks — deep, earned expertise in the exact ecosystem your business runs on.
02
We own the outcome, not the deliverable
Most agencies send a report and call it a win. We measure success the way you do: revenue, ROAS, new customers. Our team is structured around results, not activity — same side of the table as you.
03
The Bottleneck Framework™
Before we spend a dollar of your budget, we find exactly what's holding growth back. Our audit identifies the highest-leverage constraints — so every action moves the needle on what actually matters.
04
A small, senior team
You won't be handed off to a junior account manager. The people who pitch you are the people who do the work. We keep our roster deliberately small so every brand gets our full attention.
05
Built for transparency
We've heard the horror stories — fees that disappear, work nobody explains, results impossible to attribute. You get clear reporting, regular check-ins, and decisions explained in plain language.
06
Founder-to-founder
Jared built Pique from the ground up. He understands what it means to be responsible for every dollar. We treat your business with the same care you'd give it yourself — because the stakes are real.
Is This For You?
We're not the right fit for everyone — and that's by design.
We do our best work with Shopify founders who've already built something worth growing. If the below sounds like you, we should talk.
You're a fit if
- ✓ You run a Shopify DTC store with real product-market fit — people are buying, even if inconsistently
- ✓ Your gross margins are healthy enough to support paid acquisition (typically 40%+)
- ✓ You've tried ads and they haven't delivered — or you've never run them and want to get it right from day one
- ✓ You're ready to invest in marketing as a growth lever, not just a cost
- ✓ You want a partner who'll own the execution and tell you the truth
We're probably not, if
- ✕ You're still validating the product
- ✕ You're looking for the cheapest option on the market
- ✕ You want to micromanage every ad decision
- ✕ You're not on Shopify
The honest version We turn down work that isn't a good fit, because a bad partnership doesn't serve anyone. If you're not sure, book a call — we'll tell you straight.
FAQ
Straight answers to the questions founders actually ask.
We hear this from almost every founder we talk to — and it’s a completely fair concern. Most agencies are set up to sell retainers, not deliver results. We’re structured differently: we start with an audit that shows you exactly what’s wrong before we ask for a commitment, we measure our success by your revenue, not our activity, and we keep our client roster small enough to actually care about every brand. We can’t promise we’ll be perfect — but we’ll be straight with you, we’ll do the work, and we’ll stay accountable to outcomes.
It depends on what your business needs — which is why we start with a conversation, not a price list. Our packages are structured as a retainer, a revenue share, or a combination of both. We only recommend services that will have a measurable return on your investment, and we won’t pitch you on channels or tactics that don’t make sense for your stage of growth. Book a call and we’ll give you a straight answer.
Honest answer: it depends on your starting point. If you’ve never run paid ads, the first 4–6 weeks are about building the foundation correctly — pixel tracking, campaign structure, email flows. Most clients start seeing meaningful movement in month two or three. The brands in our results section didn’t get there overnight, but they got there consistently.
No — but you do need enough to be able to test and learn. We’ll tell you what a realistic minimum looks like for your specific situation on our discovery call. Launching underfunded is one of the most common reasons campaigns fail, and we’d rather be upfront about that than take your money and produce weak results.
Absolutely. Some of our best partnerships involve in-house teams handling content, organic social, or customer service while we own the paid acquisition and email side. We’ve also consulted for and trained in-house teams directly. Get in touch and we’ll figure out what makes sense.
Ready to grow?
Find out exactly what's holding your Shopify store back — for free.
Book a 30-minute discovery call with Jared. You'll walk away with a clear picture of where your biggest growth opportunities are, whether we work together or not. No pitch. No pressure. Just a straight conversation with someone who's helped 40+ Shopify brands do more with their marketing.
Book Your Free Discovery Call →Takes 2 minutes to book · Conversations usually run 30 minutes · Based in Christchurch, NZ — serving brands everywhere.