What We Do

The full acquisition stack for Shopify brands ready to grow.

We don't pick one channel and call it done. Sustainable growth on Shopify needs paid acquisition, email retention, and a store that converts — working together as a system. That's what we build.

The Bottleneck Framework™

We find the leak before we fix anything.

Most agencies skip straight to running ads. We don't. Every Pique engagement starts with a performance audit — a comprehensive review across your paid channels, email platform, and store — to identify exactly where revenue is leaking and what the highest-leverage constraints are.

Bottleneck Framework™
01

Audit

We review your paid channels, email platform, and store against a 90-point framework to identify every point where revenue is leaking.

02

Prioritise

We rank every issue by revenue impact and effort — so you know exactly what to fix first, and why. No guesswork. No filler.

03

Execute

Only then do we start the work. Every recommendation has a clear path to a measurable return. We own the execution end to end.

See how the framework works
Our Services

Four core services. Every one of them integrated.

We manage them independently or as a full-stack partnership — whatever your business needs.

Meta Ads

Build a paid acquisition engine that finds your ideal buyers and brings them to your store at the lowest cost possible.

Meta is the highest-leverage paid channel for most Shopify DTC brands — when it's set up correctly. We've managed Meta campaigns across 40+ Shopify stores and know what separates accounts that scale from accounts that drain budget.

We handle everything: account structure, audience strategy, creative development, copy, and ongoing optimisation. We don't set it and forget it — we're in the account every week, cutting what isn't working and scaling what is.

01
Campaign strategy & structureBuilt to scale, not just launch. We set up your account the right way from day one so there's room to grow without rebuilding everything later.
02
Ad creative developmentStatic, video, and carousel formats. We develop concepts, write the copy, and brief or produce the creative. Scroll-stopping is the baseline — converting is the goal.
03
Audience strategyCold prospecting, retargeting, and retention audiences built on your actual customer data. We find the buyers who don't know you yet and re-engage the ones who do.
04
Live product feedsYour full Shopify catalogue synced to Meta so collection ads and dynamic product ads always reflect live inventory and pricing.
05
Pixel & event trackingEverything firing correctly before a dollar is spent. Accurate data is the foundation of every optimisation decision we make.
Google Ads

Capture the buyers already searching for what you sell — before they find your competitors.

Google reaches buyers at the moment of highest intent. Someone searching for your exact product, right now, ready to buy — that's who Google Ads puts you in front of. When managed well, it's often the highest-ROAS channel in the stack.

We run Shopping, Performance Max, and Search campaigns for Shopify DTC brands. Our approach is systematic: build the right structure, test messaging, cut waste, and scale what works.

01
Google Shopping & Performance MaxYour products in front of buyers actively searching to purchase. We manage feed quality, bidding strategy, and campaign structure to maximise return.
02
Search campaignsKeyword research, ad copy testing, and budget management to capture high-intent search traffic at the lowest cost per acquisition.
03
Google Merchant Center setup & feed managementYour full Shopify catalogue synced and optimised so every product has the best chance of appearing for the right searches.
04
Ongoing optimisationWeekly budget management, search term analysis, and creative testing to continuously improve ROAS over time.
Email Marketing

Turn your email list into a consistent revenue channel — and keep the customers your ads worked hard to acquire.

Email is the highest-ROI channel most Shopify brands underuse. If your Klaviyo account has incomplete flows, a disengaged list, or campaigns that feel like mailouts rather than conversations — you're leaving money on the table every single day.

We rebuild email from the foundations: flows that recover abandoned carts and bring back lapsed customers around the clock, campaigns that actually get opened, and list management that keeps your deliverability healthy as you grow.

01
Automated flowsThe complete set: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and sunset. Built to run 24/7 and generate revenue without any ongoing effort from you.
02
Email campaignsPromotional and content campaigns planned around your calendar. We write the copy, build the emails, and manage sends — you just approve them.
03
List growth & signup formsRedesigned opt-in forms and signup experiences that grow your list faster with better-quality subscribers.
04
Audience segmentationYour list organised by purchase behaviour, engagement level, and lifecycle stage so every campaign goes to the right people at the right time.
05
Deliverability & platform healthList cleaning, suppression management, and technical setup to make sure your emails land in inboxes, not spam folders.
Store Optimisation

A store that converts the traffic you're already paying for — and earns the revenue your product deserves.

You can run the best ads in the world and still lose the sale if your store isn't working. Slow load times, confusing navigation, product pages that don't answer the customer's questions — any of these will kill your conversion rate and drive up your cost per acquisition across every paid channel.

Store optimisation is often the highest-leverage work we do. Improving conversion rate by even half a percent compounds across every visitor, from every source, forever.

01
Conversion designHomepage, collection pages, and product pages rebuilt around what actually drives purchase decisions. Data-informed, not opinion-led.
02
Product page copywritingBenefit-led copy that answers the customer's real questions and removes the friction between "interested" and "bought". We rewrite, restructure, or start from scratch depending on what the page needs.
03
Speed & technical optimisationPage load time directly affects conversion rate and ad quality scores. We identify and resolve the technical issues slowing your store down.
04
Navigation & collection structureYour products organised so customers find what they're looking for quickly, with fewer exits and fewer dead ends.
05
Apps & integrationsWe handle the setup and integration of the tools that support conversion: reviews, upsells, bundles, subscriptions, and more.
The Results

The proof is in the numbers.

These aren't cherry-picked anomalies. They're what happens when a proven product finally gets the acquisition system it deserves.

23.13x
Overall ROAS
Recreation Station
$229k+
Attributed email revenue
Recreation Station
↑249%
Online sales growth YoY
Recreation Station
See the full case studies
How We Work

Transparent about how we charge. No surprises.

We structure our engagements as a monthly retainer, a revenue share arrangement, or a combination of both — depending on what makes sense for your stage and budget. We only recommend services that have a clear path to a measurable return on your investment.

We don't lock you into long contracts. If we're not delivering results, we'd rather have an honest conversation than hold you to paper.

Every engagement starts with the Bottleneck Framework™ audit. This gives us — and you — a clear picture of the priorities before any retainer begins. It also means you know exactly what you're signing up for.

Common Questions

Questions founders ask before they sign.

It depends on where your biggest constraint is — which is exactly what the Bottleneck Framework™ audit tells us. That said, most brands we work with lead with either Meta Ads or a combined Meta + Email engagement. If your store isn't converting well, we'll tell you that before recommending any paid acquisition work.
No. Some clients engage us for a single channel; others hand us the full stack. We'll recommend what's genuinely right for your situation — not what's best for our revenue. If you only need email, we'll tell you that.
Retainers start from a base monthly fee that varies depending on the channels and scope involved. We also structure performance-based components for clients where that makes sense. The honest answer is: we don't have a price list, because every engagement is different. Book a call and we'll give you a real number for your situation.
It depends on your starting point. If you've never run paid ads, the first 4–6 weeks are foundation work — structure, tracking, creative development. Most clients start seeing meaningful movement in month two or three. Email flows typically generate revenue within the first few weeks of going live.
Yes, and it works well. Some of our best engagements involve in-house teams handling content, organic social, or customer service while we own paid acquisition and email. We've also trained and consulted for in-house teams directly. Tell us what you have in place and we'll figure out where we complement it.
We hear this from almost every founder we talk to. The honest answer: we can't prove we're different until we've worked together. What we can tell you is how we're structured differently — we start with an audit before asking for any commitment, we measure success by your revenue rather than our own activity, and we keep our client roster small deliberately so every brand gets real attention. If you're not sure, book a call. We'll tell you straight whether we think we can help.
Ready to Grow?

Find out what's holding your Shopify store back — for free.

Book a 30-minute discovery call with Jared. You'll walk away with a clear picture of where your biggest growth opportunities are, whether we work together or not. No pitch. No pressure.

Book Your Free Discovery Call

Takes 2 minutes to book · 30-minute call · Based in Christchurch, NZ — working with brands everywhere.