Their biggest Q4 ever: how we helped an Auckland home goods store break sales records in a single season.
Heading into Christmas, this Auckland retailer had ambitious targets and one season to prove that digital could deliver. We built the full acquisition stack in time for peak — and it worked.
Meta Ads, Google Ads, Email MarketingOne season to prove what digital could do.
This Auckland home goods retailer had been running a successful physical store for years. Strong product range, loyal local customers, a brand that people trusted. But online had never been a real priority — until now.
Heading into Q4, the founders made a decision: this would be the year they went digital-first. With Christmas peak approaching and ambitious revenue targets on the table, they needed a partner who could move fast, build the right foundations, and deliver results within a single season.
They’ve asked us to keep them anonymous in this case study, which we respect — the results speak for themselves regardless.
We knew there was a big online opportunity we weren't capturing. Q4 felt like the right time to go all in and find out what was possible.
A custom landing page built to convert the peak.
The centrepiece of the Meta strategy was a custom sale landing page built specifically for the Q4 campaign. Rather than sending paid traffic to a generic collection page, we designed a dedicated landing experience optimised for the sale period — with urgency, clear offers, and a frictionless path to purchase. We simplified the account structure, used live product feeds to showcase collections dynamically, and applied advanced targeting to reach the store's ideal buyers. The result: 6.98x ROAS at a $29.01 cost per purchase, with 883k impressions delivered through peak.
We captured in-market buyers at peak intent.
Google captured the high-intent buyers already searching for gifts and home goods. We consolidated the account structure, conducted keyword research specific to the Q4 opportunity, tested new messaging and audiences, launched new prospecting campaigns, and actively managed budgets throughout the peak period — cutting spend on what wasn't working and doubling down on what was. Google finished as the highest-ROAS channel on the account at 17.2x.
We converted browsers into buyers, and buyers into repeats.
Email worked in parallel with paid — capturing abandons, engaging subscribers through the sale period, and extending the revenue window beyond the initial peak. We redesigned the signup form to lift opt-in rates, built out the core automation flows from scratch, segmented the list for higher engagement, and ran sale-period campaigns timed precisely to the peak calendar. Email revenue grew 93% year on year and revenue per recipient improved by 263% — turning a modest list into a meaningful channel.
Their biggest Q4 on record.
The target was the biggest Q4 they’d ever had. We delivered it. ↑149% in online sales year on year, a 9.12x blended return on ad spend, and $145k in attributed email revenue — all in a single season, from a standing start.
The experience proved what a well-built digital acquisition system can do even within a short, focused window. The foundations are now in place to compound those results year on year.
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