Explosive growth in 90 days: how Kiwi Nutrition's sales took off after we rebuilt their acquisition engine.
Kiwi Nutrition was already a good brand with a great product range. We plugged in our accelerated conversions ecosystem and watched sales take off in just 90 days from launch.
Meta Ads, Google Ads, Email Marketing, Store OptimisationStrong product. Weak system. 90 days to fix it.
Kiwi Nutrition was already doing a lot right. Strong product range, genuine brand values, real customers who loved what they were buying. But the online store didn’t reflect any of that — and neither did the marketing.
The store had been built functionally, not strategically. Product pages lacked the benefit-focused messaging that turns a browser into a buyer. And without a proper paid acquisition or email engine, growth was largely dependent on word of mouth and organic traffic — neither of which scales.
The brief was to launch fast and prove the model quickly. We gave ourselves 90 days.
We knew our products were good. We just didn't have a way to communicate that clearly online, or the systems to reach new customers consistently.
We made the store earn its traffic.
Before running a single ad, we rebuilt the store to convert. That meant refreshing the brand's visual identity and reworking the navigational flow so visitors could find what they were looking for without friction. The biggest lever was product landing pages — we built out dedicated, benefit-focused pages for key product lines, moving away from generic product descriptions toward copy and design that answered the customer's real question: why does this work, and why should I trust it? The store finished the engagement converting at 6.85% with a 9.38% add to cart rate.
We found buyers at cold traffic scale.
With the store ready, we built out the Meta acquisition engine. We simplified the account structure, conducted market research to understand who Kiwi Nutrition's ideal buyers actually were, and developed a full suite of new creatives to test messaging and positioning at scale. Health and nutrition is a competitive category — standing out required more than a good product shot. We scaled the winners and cut what wasn't working, landing a 3.16x ROAS on cold traffic at just $0.75 per click.
We captured demand already in market.
Google captured the high-intent buyers already searching for supplements and nutrition products. We simplified the account structure, launched a new PMax campaign alongside targeted search, tested new messaging and audiences, and actively managed budgets to cut waste and double down on what converted. The result was a 13.19x ROAS — the standout number across the entire engagement.
We built retention from day one.
Email was set up to retain the customers paid acquisition was bringing in. We redesigned the signup form — improving conversion by 580% — built out the core automation flows from scratch, segmented the list for relevance, and ran campaigns that kept customers engaged between purchases. In a subscription-adjacent category like nutrition, repeat purchase rate is everything. Email is the channel that drives it, and the results showed: ↑969% in email revenue year on year.
Ninety days to real momentum.
Ninety days. That was the timeframe we set, and that was the timeframe it took to see real momentum. With a rebuilt store converting at 6.85%, a paid acquisition engine running across Meta and Google, and an email system retaining the customers we were acquiring, Kiwi Nutrition had the full stack for the first time.
↑121% in revenue year on year, a 13.19x Google ROAS, and email revenue up ↑969% year on year. More importantly, the system that drove those results continues to compound.
[Add founder quote — even one sentence will do more than a placeholder]
Find out what's holding your Shopify store back — for free.
Book a 30-minute discovery call with one of our founders. You'll walk away with a clear picture of where your biggest growth opportunities are — whether we work together or not.
Book Your Free Discovery Call →No commitment. No pitch. Just a straight conversation.