How we broke Q4 sales records for a local home goods store
We partnered with a home goods store located in Auckland. They had big goals heading into Q4 and we did not disappoint. It was the first year that they had adopted a digital-first approach and they wanted to maximise online sales leading up to Christmas. At their request we’ve kept this case study anonymous.
We implemented a comprehensive strategy which included custom landing page design, meta ads, google ads and email marketing to maximise the sale period and blow previous sales performance out of the water.
Online Sales Growth YoY
↑
0
%
Return on Ad Spend
0
x
Attributed Email Revenue
↑$
0
k+
- Meta Ads
Our Approach:
- Simplified Ad Account Structure
- Custom Sale Landing Page
- Optimised Ad Copy for Conversions
- Used Live Product Feeds to Showcase Collections
- Used Advanced Targeting to Find Ideal Buyers
- Scaled Winning Ads
Avg. ROAS
0
x
Cost per Purchase
$
0
Ad Impressions
k+
- Google Ads
Our Approach:
- Consolidated Ad Account Structure
- Conducted Keyword Research
- Tested New Messaging
- Tested New Audiences
- Launched New Prospecting Campaigns
- Actively Controlled Budgets
Avg. ROAS
0
x
Cost per Purchase
$
0
Ad Impressions
0
k
- Email Marketing
Approach:
- Redesigned Email Signup Form
- Created New High Converting Email Flows
- Segmented Email List For Higher Engagement
- Implemented Email Marketing Best Practices
Email revenue growth YoY
↑
0
%
Attributed email revenue
↑$
0
k+
Increase in Revenue per Recipient
↑
0
%
Grow your business sustainably with our proven approach to customer acquisition
1
Find the leaks
We conduct a comprehensive audit on your previous marketing performance to find the key constraints in your business. We then craft a bespoke growth plan informed by data-driven insights and market research to identify your critical path to growth.
2
Fix the leaks
Our highly capable team get to work implementing the growth plan and solving the key constraints in your marketing system.
3
Fill the funnel
We begin driving high quality traffic to your site and engage your most likely buyers. We work through a process of rapid testing to turn traction into momentum.
4
Scale
Our team keeps the finger on the pulse to ensure you are acquiring customers at the lowest price possible, so you can continue scaling your business to the next level.
FAQs
We consider ourselves ‘growth partners’ and take a much more involved role in the growth of your business. While most generalist agencies are bloated and mediocre, our specialised team partners with you in your business to drive real results.
As all of our growth plans are bespoke, we only recommend services that are within your price range and will add the most value to your business. We also offer free resources and content to help you boost your sales without our direct involvement. Our packages are generally structured as a retainer, revenue share or a mix of the two.
Our approach has been tested across many different businesses and store categories and has generated multiple millions in Shopify revenue for online retail and ecommerce brands. If you qualify for our services, you can confident that our approach will work for you, too.
As specialists, we thrive in collaboration with in-house teams who manage other parts of the wider marketing strategy (e.g Social Media Management or Content Creation). We view our strengths as complementary to the talented people you already have in place and have also trained and consulted for in-house teams in the past.
If you’re based locally in Christchurch you can contact us at hello@pique.pro to book in a time to meet in the city, or you can book in a discovery session at your convenience below.
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