Case Study: Recreation Station
How we created explosive online growth for a local sporting goods retailer
When we first engaged Recreation Station, they were a local sporting goods store based in Christchurch. The founder had ambitions of growing his online sales channel which at the time only represented about 10% of total revenue.
We began a process of completely rebuilding his online store on Shopify and then built out a customer acquisition funnel using email marketing, paid ads and retention strategies to see a huge uplift in online sales results over a period of 12 months.
Online Sales Growth YoY
↑
0
%
Return on Ad Spend
0
x
Attributed Email Revenue
↑$
0
k+
- Store Optimisation
Our Approach:
- Rebuilt Online Store Using Conversion Design Principles
- Optimised Brand Positioning + Messaging
- Added Advanced Product Filtering and Metafields
- Strategically Organised Collection and Product Listings
- Optimised Navigational Flow
Sales Growth YoY
↑
0
%
Improvement in Site Speed
↑
0
%
Increase in AOV
↑
0
%
Homepage Before/After
Collection Page Before/After
- Meta Ads
Our Approach:
- Simplified Ad Account Structure
- Conducted Extensive Market Research
- Used Live Product Feeds to Showcase Collections
- Used Advanced Targeting to Find Ideal Buyers
- Scaled Winning Ads
Avg. ROAS
0
x
Cost per Purchase
$
0
Ad Impressions
M+
- Google Ads
Our Approach:
- Simplified Ad Account Structure
- Conducted Keyword Research
- Tested New Messaging
- Tested New Audiences
- Launched New Prospecing Campaigns
- Actively Controlled Budgets
Avg. ROAS
0
x
Cost per Purchase
$
0
Ad Impressions
0
k
- Email Marketing
Approach:
- Redesigned Email Signup Form
- Created New High Converting Email Flows
- Segmented Email List For Higher Engagement
- Implemented Email Marketing Best Practices
- Launched Engaging Email Campaigns
Email revenue growth YoY
↑
0
+%
Attributed email revenue
↑$
0
k+
Subscriber list growth
↑
0
%
Grow your business sustainably with our proven approach to customer acquisition
1
Find the leaks
We conduct a comprehensive audit on your previous marketing performance to find the key constraints in your business. We then craft a bespoke growth plan informed by data-driven insights and market research to identify your critical path to growth.
2
Fix the leaks
Our highly capable team get to work implementing the growth plan and solving the key constraints in your marketing system.
3
Fill the funnel
We begin driving high quality traffic to your site and engage your most likely buyers. We work through a process of rapid testing to turn traction into momentum.
4
Scale
Our team keeps the finger on the pulse to ensure you are acquiring customers at the lowest price possible, so you can continue scaling your business to the next level.
FAQs
We consider ourselves ‘growth partners’ and take a much more involved role in the growth of your business. While most generalist agencies are bloated and mediocre, our specialised team partners with you in your business to drive real results.
As all of our growth plans are bespoke, we only recommend services that are within your price range and will add the most value to your business. We also offer free resources and content to help you boost your sales without our direct involvement. Our packages are generally structured as a retainer, revenue share or a mix of the two.
Our approach has been tested across many different businesses and store categories and has generated multiple millions in Shopify revenue for online retail and ecommerce brands. If you qualify for our services, you can confident that our approach will work for you, too.
As specialists, we thrive in collaboration with in-house teams who manage other parts of the wider marketing strategy (e.g Social Media Management or Content Creation). We view our strengths as complementary to the talented people you already have in place and have also trained and consulted for in-house teams in the past.
If you’re based locally in Christchurch you can contact us at hello@pique.pro to book in a time to meet in the city, or you can book in a discovery session at your convenience below.
Ready to boost your online sales?
Find out if we’re the growth partners for you with a free, no-commitment discovery session. Book in a time at your convenience to get started.