- June 18, 2025
- piqueinsightsnz
- 6:20 am
Is Your Product Actually Good?

Is your product actually as good as you think it is?
Today we’re going to find out!
If there’s one thing that frustrates me as a marketer, it’s when I’m tasked with marketing a product that isn’t very good.
Customer reviews are mixed.
Return rates are high.
The truth is, marketing can’t fix bad products.
So how do you know if you’ve truly got a great product?
Well, we have a checklist.
This is a checklist I learnt from Robin Ansorge, an 8-figure ecom whizz based in Germany.
It’s a checklist he and his team developed while scaling several brands to 7 and 8 figures and learning what separated the winners from the losers.
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The Perfect Product Quiz
This checklist grades your product in 10 distinct qualities and will help you find where the gaps are in your product development.
Quite frankly, if a product scores lower than 70/100, we won’t work with the brand until they can get it right.
So without further ado, I give you the Perfect Product Quiz:
Answer each question as objectively as possible and it’ll give you a final score out of 100.
What Should You Expect?
- Most brands sit in the 60-75 range.
- Very few grade higher than 80.
Once You've Completed
I’d love to hear you how you score.
Comment to this post with your score (I read every reply) and I’ll give you my feedback.
TL;DR
- Marketing can’t fix a bad product.
- Take the Perfect Product Quiz to grade your product properly.
- Send us your results for feedback.
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Leaked: 7-Figure Shopify Tactics & Insights Delivered To Your Inbox Every Monday
- Practical tips and strategies to grow your sales
- Meta ads, Google ads, Email Marketing, CRO & more
- Get access to exclusive subscriber-only resources